PAM PIAGGIO
Piaggi, an Italian moto manufacturing company presents a new motorbike with electric motor.
It's cute, lively, has a brilliant engine, but does not produce waste.
Then it has an additional ecological value for all young people, that, in addition to trends, they also have a certain sensitivity to the environment. It is not an "hybrid" but has a completely electric motor. Piaggio and other brands have already marketed electric motorbike, but never with these performances.
Then it has an additional ecological value for all young people, that, in addition to trends, they also have a certain sensitivity to the environment. It is not an "hybrid" but has a completely electric motor. Piaggio and other brands have already marketed electric motorbike, but never with these performances.
- The new Piaggio motorbike has nothing to envy to a normal fuel motorbike, but it is absolutly ecological and even very economic.
- A top speed of 85 kmh
- Autonomy of 350 kilometers with a single electric charge.
Promise
Promise
The new electric scooter, will give you all what you ask to a normal scooter (design, comfort, performance) without polluting the environment (reduces the acustic pollution because it is really noiseless) and is a big money saver.
Target
Young people. But not only youngs. The product has been designed even for grown-ups using scooters in town and sensitive to the environment.
Reason why
Piaggio is a brand worldwide known and reliable for scooters.
Piaggio is a brand worldwide known and reliable for scooters.
Tone of communication
A casual language, relevant, funny, close to the tastes and habits of the target. A little bit “crazy”.
A casual language, relevant, funny, close to the tastes and habits of the target. A little bit “crazy”.
- Design the logo for PAM
- An adv campaign on horizontal poster (6 metres x 3 metres)
